The epicenter of luxury is shifting. After years of steady growth, demand is moving away from established centers like the U.S., Europe, and China, and into dynamic emerging hubs such as India and the Middle East. This new customer base is more diverse, sophisticated, and demanding than ever before—pushing brands to evolve. To capture their attention, prestigious brands are leveraging technology to unlock powerful consumer insights, focusing on high design, and expanding into lifestyle categories. Where should brands place their bets, and what strategies will win over this new generation of discerning consumers? Presenter: Stefan Buescher, Chief Executive Officer, Porsche Lifestyle Group Subscribe to Fortune - http://www.youtube.com/subscription_center?add_user=FortuneMagazineVideo Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine TikTok: https://www.tiktok.com/@fortune
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