After being a leading American luxury brand for decades, Cadillac eventually fell out of favor. Now, EVs are giving it another chance. Nearly 80% of EV buyers are new to the brand, and its taking share from Tesla, BMW, Mercedes and Lexus. But federal incentives are expiring, competition is stiff and steep investment costs mean profits are still elusive. Can Cadillac keep the momentum? Watch the video to learn more. Chapters: 00:00 Introduction 01:36 Chapter 1: Top Luxury EV brand 03:20 Chapter 2: Failed comebacks 05:45 Chapter 3: Turnaround 09:31 Chapter 4: Challenges Producer: Robert Ferris Editor: Darren Geeter Animation: Jason Reginato, Mallory Brangan Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, General Motors » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stand out, grow your network, and get more job opportunities? Sign up for Smarter by CNBC Make It's new online course, How to Build a Standout Personal Brand: Online, In Person, and At Work. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $67 (plus tax). Offer valid through September 2, 2025: https://cnb.cx/4nUBgbA Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Cadillac Is Beating Audi, Mercedes And BMW In EVs
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