Taco Bell is seeing sales rise despite an overall slump in the fast food industry. The restaurant chain recently made a big bet on chicken amid increased competition in the space: in the last year, McDonald’s, Chipotle and Wendy’s all launched chicken-focused campaigns. So how does Taco Bell keep retaining customers and staying ahead of trends in a crowded space? WSJ spoke with CEO Sean Tresvant about how he keeps people coming back even as they pull back on spending. Chapters: 0:00 Taco Bell sales 0:27 How Taco Bel is succeeding right now 0:57 Chicken investments 3:16 Staying on trends 4:28 Attracting Gen Z 6:10 Value offering 7:50 Growth #TacoBell #Food #WSJ
From The Wall Street Journal
