#RushTok, the social media trend in which sororities document their recruitment experiences through choreographed dances and outfit-of-the-day (OOTD) videos, is going viral. #BamaRush videos coming out of The University of Alabama have triggered a conversation among sorority alumni and scholars about the heightened social media exposure for PNMs (potential new members), the expectations placed on young women starting college, and gender norms in the South. This week on the podcast Explain It to Me from Vox, host Jonquilyn Hill talks to educator Elizabeth Bronwyn Brown, author of “Southern Beauty,” about how the gender rituals of the South are manifesting in this new era of sorority recruitment. 🎧 Listen to this episode from Vox wherever you find your podcasts. #sorority #rushtok #bamarush #alabama #ootd Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: http://goo.gl/0bsAjO Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on TikTok: http://tiktok.com/@voxdotcom Check out our articles: https://www.vox.com/ Listen to our podcasts: https://www.vox.com/podcasts
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