Apple goes all in on custom chips

Apple goes all in on custom chips

October 09, 2025 • 1m 48s View Original ↗CNBC ↗

iPhone Air is the big newcomer among Apple's latest lineup that went on sale Friday, but inside the slim phone's raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence. Apple's custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to increase compute power. CNBC's Katie Tarasov explains.

From CNBC